For our first year anniversary, I gave my husband a gift related to PAPER.
The Letter
Dear S,
Paper is the symbol for the first year of marriage. Paper, as we both know, is very easy to tear and throw away. It has little or no value unless you put something on it.
A bond paper is nothing. A bond paper with a love letter written on it means the world to whoever receives it. In time, this love letter becomes even more valuable.
It's the same with marriage. We really have to make an effort to make it colorful and interesting. Hopefully, after many many years together we can make a beautiful and valuable masterpiece.
I love you.
Sincerely,
L
The INSIGHT-BASED Gift
Initial Consume Reaction
S: Pinapagalitan mo naman ba ako?
L: Hay nako! Kulang ka talaga sa echoz!
The FREE Gift
Ofcourse, I still had another gift prepared.
A swatch watch that has the face of a Patek Nautilus and the strap of a Calatrava. IMAGINATION PLEASE! Wala po akong pera for a Patek. Housewife lang po ako.
In a successful marketing campaign, even if you have a very strong insight and a beautifully executed TVC, you still need bundling to ensure your products move off the shelves. Kahit pang Cannes Awards level pa yang TV commercial mo, kailangan mo parin ang food keeper at delata!
Post Consumer Reaction
S: These are the most thoughtful anniversary gifts. *hug*
L: Syempre may relo na kasama e... Napaka predictable mo.
Missing my marketing job,
L
p.s.> medyo maraming elements ang aming anniversary so I will write about each element separately.
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